If you give truly great massage remedies all the time it really is true that your clientele might advocate you to their buddies, which may generate a lot more organization for you, nevertheless when it comes down to it, just becoming a fantastic therapist does not assure that you will be able to build a thriving and effective massage company.
In truth, a big majority of the massage therapists that I know, all say that they would like far more customers.
So how does the profession massage therapist get a steady stream of customers? Nicely they undoubtedly never just sit and wait (and hope) for the telephone to ring, that will not spend the bills. No, what every single massage therapist who has decided to go out on their personal need to be performing (when they are not massaging) is in truth ‘marketing massage’.
Now I know that the notion of ‘marketing’ may conjure up in your mind, corporate pictures of elaborate and expensive marketing campaigns and the like, but really all I’m speaking about is consciously and effectively placing your enterprise in front of the different kinds of men and women you would like to attract to your massage enterprise as clients, and receiving them to make make contact with with you and book in for a treatment. That is all!
You could be the most knowledgeable, talented, highly trained massage therapist out there but unless individuals ‘know’ about you and how ‘your service’ can be of Advantage to them, you could never ever experience the kind of practice or income that you want or deserve!
The initial factor that I really feel is required to grasp is that a massage practice (no matter how huge or small) is in truth a ‘business’, your enterprise! The next most critical thing is that there are two sides to your organization and one particular can’t survive without the other.
1 side of your massage enterprise is the offering of exceptional massage remedies. The other side of your massage organization is the marketing and advertising side i.e. the methods and systems you use to attract a continual stream of clientele and to get them to book in for a massage with you.
The secret to developing a thriving and productive massage enterprise is to understand that you require to be a marketer of massage first (in order to get the consumers), and a provider of massage second. These are the twin pillars of your business. Once you get the consumers on the table your job is only half accomplished, you then need to have to give them a first class therapy that is primarily based around their demands, every and every time!
So now that you know that you require to be a massage marketer as well as a massage therapist, the subsequent question to ask is, “How do you marketplace your massage?” Nicely it all begins with the most critical rule.
“Never try to be all issues to all individuals all at after!”
The biggest mistake I see therapists who are trying to build up a list of customers make, is that they will do up a brochure or company card and so forth that has their name or company name and / or logo, a list of the solutions they offer you, and perhaps a tiny about who they are and their qualifications, and that is it!
The thing is, each other therapist is carrying out specifically the same factor, so not only do they not stand out from the crowd, they are not speaking to the particular wants of the folks that they are trying to attract as a massage customers. In truth a lot of therapists are not even sure who it is they are even attempting to attract.
So before you even feel about printing up yet another brochure, flyer, business card or carrying out yet another ad, you want to very first ask oneself, “What variety of clients do I want to attract to my massage company? Who are they? Where are they? How can I get them interested in my company?”
Some massage therapists like to operate especially with sports individuals, other folks with females only, or men and women with back discomfort, others with people who are rehabilitating from illness or injury and other folks primarily for relaxation and rejuvenation etc, OR you may be the type of therapist who wants to attract and work with folks from all types of backgrounds. There are really no limits!
Nevertheless, in order to efficiently attract specific types of people into your massage business, your advertising and marketing need to be ‘tailored’ to attain these people straight and speak to ‘their’ person requirements!
The error that a lot of massage therapists are producing is that they will do up a brochure or place an advertisement in a magazine or newspaper and they will attempt to market to all of these sorts of men and women at the identical time. They may list the various rewards of their massage treatment by saying that their massage is good for back discomfort, relaxation, sports injuries and so forth.
By undertaking this they are saying that their massage is great for almost everything and everyone and while this is possibly accurate, they are not speaking directly to every single person type of particular person, and as a result the power of their message is diluted.
The key to getting a fantastic response is to industry to each and every style of individual individually, and whether or not or not you use a flyer, brochure or paid advertisement, you want to come across as a specialist by listing only those advantages of your massage that will appeal to that style of particular person.
Let’s say that we perform from property or out of a small clinic and there are a couple of gyms in our area. We know that several men and women who go to workout at the health club will be interested in receiving massage so we determine that we would like to attract some of these individuals as consumers.
If we want to attract a certain style of particular person to our massage organization, we initial want to get into their head and discover out what their ‘needs’ are.
This normally is not as well difficult. In regards to folks who go to the health club, just place yourself in their footwear. “Why do they go to the health club?” Men and women generally go the gym to exercise since they are health conscious and they care about their physical look and their level of fitness.
Now believe about what occurs following you have a tough work out? Your muscle tissues can grow to be tight and tense and usually there is soreness due to lactic acid construct up. You often feel energized but your body now needs a period of rest to rejuvenate prior to the next workout.
Maintaining this in thoughts, a wonderful way to market place to people who regularly workout at the health club would be to concentrate on all of the ‘physical’ rewards that these men and women would receive ought to they come to have a massage with you.
You could for example, focus on the Benefits of receiving massage remedies ‘in between’ workouts and list only these positive aspects that would most appeal to the style of person who performs out on a regular basis.
Some positive aspects of getting massage that would be effective in this example are that it:
– Speedily eliminates muscle soreness right after your workout.
– Relieves muscular spasm speedily.
– Improves your flexibility and variety of movement.
– Cuts your recovery time in half.
– Reduces the possibility of injury by alleviating tension in the body.
– Increases your body’s ability to absorb nutrients and vitamins.
– Oxygenates your body’s cells providing you greater levels of power.
– Can greatly increase your basic overall health, well-being and look.
– Tends to make you really feel relaxed, refreshed and ready to take on the planet!
At the prime of your flyer you could combine a handful of of these benefits into an interest grabbing headline for example, “Learn How To Speedily Eradicate Muscle Soreness Following Your Subsequent Workout!” followed by a subheading, …and really feel entirely relaxed, refreshed and ready to take on the globe!
A benefit rich headline that captures the interest of your ‘target market’ should be at the prime of every single piece of marketing and advertising you do, whether or not it really is a flyer, an editorial or just a basic advertisement!
You could then adhere to up with the rest of the advantages above, so that you come across as a therapist who ‘specializes’ in functioning with people who do intensive exercise on a normal basis.
If achievable you would then throw in a testimonial or two from clientele that fall into the identical ‘target market’ that you have massaged previously, so that it gives you credibility and shows why they should have a massage with you.
Then give them a special supply of say 90 minutes for the price tag of an hour and mention that it really is for a restricted time only, tell them to contact A.S.A.P to make their appointment kind and in your telephone number so that it is big and bold. If attainable, include a tiny photo of oneself and voila, you have a extremely targeted, affordable method of placing your organization in front of a particular variety of client that has a higher probability of making speak to with you.
Now this is just 1 instance, and you could tailor diverse flyers for different styles of individuals and also various styles of massage. The principal issue that I am trying to get across right here is that even though your massage itself might not adjust that a lot from individual to individual, you need to have to target your advertising and marketing so that you are speaking to each and every diverse style of particular person (target industry) especially and answer the query, “What is in it for them?” by clearly listing these positive aspects that will be attractive to that style of individual.
So to recap on what I covered so far these days, feel of your massage practice as a organization that has two equally essential sides – the ‘marketing of massage’ and the ‘providing of massage’.
Work out what sorts of men and women (target markets) you would like to have as clients and then market place to every of these groups individually with advantage wealthy, ‘attention grabbing’ headlines. Then answer the question of “What is in it for them?” by illustrating the distinct advantages of your service.
Then, make confident you give oneself credibility by throwing in one particular or two testimonials from customers that are in the very same target industry and make them a ‘time sensitive’ offer you that they cannot refuse. Final but not least, inform them ‘how’ to make make contact with with you. Make certain that these components are included in ALL forms of marketing that you do, whether it be brochures, flyers, editorials or straightforward classified ads etc.
Then when clients show up for their massage remedy, give them 110% each and every single time! This is a have to!
If you can do just these easy things with your marketing, I have no doubt that you will be nicely on the way to creating a very effective massage organization with a steady stream of customers!